Mineral is a small and fast-growing team based in Jakarta. Every single morning begins with a passion for internet technology, design, social media, and digital world. We do our best work in terms of effectively communicating your message to your audience with better experiences through web, mobile application and an all-round digital creative service. We are ready to be your trustworthy partner, full time listener and collaborative problem-solver.
The studio’s approach is built on a clear methodology, whether working with individuals or institutions, we form strong relationships through dialogue in order to seek understanding of the unique requirements and criteria.
Our priority is to build upon this knowledge to communicate the attributes of each project with a synthesis of form & content; of experimentation & craft; and of historical awareness & technological progressiveness.
A grounding in conceptual thinking, a distinctive language-based typographic approach, and an imaginative approach to art direction form the essential foundations of our studio. Output is varied and exists in a diverse range of forms (from communication strategies, visual identity and concept development) and formats (from publications, books, and ephemera to digital media and environment).
01 / Discover.
We listen to our client's vision and needs to gain a full comprehension of the intended strategic direction.
we analyse and review the client's current digital activities through an assessment of interviews, internal strategy documents, and relevant materials.
We view the collected data from the user's perspective by engaging primary research for a complete understanding of the target audience and how they wish to interact with the brand online.
02 / Plan.
Mineral's planning process is a clear set combination of consumer insight, user goals, user persona, business requirements and various scenarios which in the end result into definitive strategic vision.
Therefore, achieving the client's future digital state, message and brand positioning. This is where a plan is materialised; and moving from vision to life. The planning will include specific timeline, resource needs and workstreams required for the project to be successful.
03 / Create and Iterate.
Our team collaborate to produce creative concept brought by a series of unique perspectives into solving a problem.
Throughout this iteration, prototypes and ideas are incubated to be developed and tested—to which unsuccessful approaches are disposed. The outcome of this process are well-thought-out ideas meant for a sustainable impact.
04 / Implement.
We transform creative concept into full live programmes at this stage. Implementation often includes a complex array of workstream, tracks and activities.
Our work in the phase breaks down into three categories, each with its particular methodologies.
Design and Development spans the creation of websites and application; Production includes the development of content, copy, video, banners and other campaign assets; and Outreach encompasses social media management, blogger and influencer outreach, and media buying.
05 / Measure.
We go above and beyond in ensuring that every initiative has defined key performance indicators and metrics for success, building in analytics to measure programme or platform performance.
Our measurement expertise spans web, campaign and social analytics, which are often made available to clients as interactive online dashboards. Our work includes evaluating customer relationship management. We observe how customer data profiles could be used to create a better and more relevant experience for users that strengthens their connection to the brand.
06 / Evolve.
We frequently conduct an analysis of our work based on collected data to ensure performance could be improved over time. Important components of our approach to evolving client solutions are multivariate analysis and test-and-learn methodologies. With continuous measuring and evolving, we will be able to improve ROI (Return on Investment) and show how through out time, digital does drive business.
Web.
Mobile.
Interactive.
Print.
We're always on the lookout for likeminded people, whether you're a start-up company with big ideas or an established brand ready to make a big impact.
If you're planning a project you'd like to discuss or interested in working with us please get in touch we'd love to hear from you.
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